| Site
Design |
 Create
content rich copy that provides real information
Design
crisp graphics that add visual impact and load quickly
Make
navigation around the site up front and easy to understand
Use
clean coding techniques to minimize browser incompatibility |
| Communication
Strategies |
Make
sites interactive, ask for viewer feedback
Establish
an ongoing relationship with your audience
Keep
your site current: post new information daily/weekly/monthly
Promote
your site on the internet and in the traditional medias |
| Updating
and Maintenance |
Verify
and continually check your site listing with search engines
Add
new programming elements as they pertain to your target audience
Review
statistical data to analyze who is accessing your site |
| Print
Production |
Design
your web site to complement your print material
Remember
the web and print are different media and design accordingly
Have
your web address on all print media, your site can provide more detailed
information |
 We
were there when The Globe and Mail wanted to know about web site design
and we'll be there for you too.
|
and
sum up our concept of a successful website. 
