Target Your Audience with a Start Right Website
Make the most of your internet investment by reaching the people who are interested in your product or service. Target your audience with specific marketing techniques.

Search Engines

Select specific keywords that are unique to your product or service   Use keywords often in site text to reinforce these words with the search engines   Concentrate on the major search engines and specialty engines geared to your product or service   Check your placement often and resubmit as required.

Reciprocal Linking

Find a complementary website and offer to link to that site if they do likewise   Search engines are congested and reciprocal linking can target your audience   Links may be included in text or as a banner exchange program

Online Incentives

Offer incentives for customers who contact you because of your website   Include an online coupon on your site that customers can redeem for your product or service   Offer an appreciation program for customers who refer others to you   Send out email newsletters containing information your customers are interested in (information about new trends, new products, sales. etc.)

Traditional Media

Include your website address on business cards, stationery and brochures   Add your website address to all promotional material and advertisements   Consider increasing frequency of print advertising and decreasing size. Your business, products and services can be fully explained on your website.